SE Engage: Business Marketing Services
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Introducing SE Engage: marketing for SMEs
SE Engage is Sale Ezy's specialist, strategic marketing service for businesses both inside and outside of the real estate industry.
Offering everything from business marketing strategies to health checks, social and content implementation and digital asset project management, we are more than happy to share the expertise we have gained working with businesses throughout Australia, the UK and Europe.
Over ten years, the Sale Ezy team has worked together, drawing on our diverse experience, to refine and perfect online selling methods for real estate agents in Australia.
And while we are very proud of our online sales products, we have also also built our business on delivering strategic marketing expertise and advice to a range of organisations, in and outside of real estate.
We offer an array of marketing services that are all driven by one consistent goal: helping you understand what tools are available and how to use them strategically and effectively to grow your business.
Click on a service above to learn more about it. We also offer customised business marketing services, so please get in touch for a chat about how we can help you embrace new and more strategic marketing and sales opportunities.
1. Kick off with a free Mini Marketing Health Check
Our Mini Marketing Health Check is completely FREE and has been designed to give you a quick and basic understanding of how your business is performing on a marketing front.
Answer the 16 simple questions and submit the questionnaire to receive a score out of 100, and immediate hints and tips on how you can improve your result.
2. Major Marketing Health Check
Sale Ezy's Major Marketing Health Check is a comprehensive and personalised review of your business marketing.
To kick off the process, we will provide you with access to our detailed questionnaire. Covering all major marketing channels, strategic approaches, measurement and objectives, the questionnaire will take you around one hour to complete.
Once submitted, your Sale Ezy marketing consultant will receive and review your questionnaire, identifying key issues and gaps, as well as any further information requirements.
Your consultant will get in touch with you via a quick phone call (we know you don't have a lot of time!) to have a brief chat about any further information requirements or to ask some more questions.
With all the information they now need, your consultant will perform a review over several days, and develop a personalised report.
The report will include: a summary of findings (for those of you who don't have a lot of time), Ezy action points (practical tactics you can use to improve your marketing), and further details covering all findings and supporting the recommendations.
How it works
3. FREE Marketing Resources
Staying up to date with what's happening in marketing (especially digital marketing) can be impossible when you're trying to run a business and sell property too!
Well, how about we do the research for you and we let you know when we have some new insights to share?
We have created a free, closed Facebook group just for agents who want to get up-to-date with modern marketing practices and learn from the experiences and wins of other business owners.
With podcasts, videos, checklists, templates and new resources uploaded regularly, you can learn more about Facebook, email marketing, creating a marketing strategy, video, search engine optimisation, content and so much more. Did we mention it's FREE?
4. Content and SEO
Research shows more than half of consumers won't engage with a business if it doesn't have a website.
Around 90% of searchers only click on sites listed on page one of search engine results. So, if your site isn't on page one, you don't have a website!
Sale Ezy can work with you to help you improve your search engine results.
Our team of content writers can produce detailed monthly content plans, write articles, scripts, news, design graphics, and produce a range of other content, optimising it for search engines so you start to see your website climb the ranks.
You need to be adding new content to your website regularly, not only to increase engagement with visitors and encourage them to come back for a repeat visit, but also to encourage Google to re-crawl your site and re-index your pages.
If you don't have time, let us do it for you!
5. Social media curation and posting
So, you've read our blog about the *ahem* great work Facebook has been doing with its news feed algorithm, and you now know why your engagement has plummeted; because Facebook is only showing less than 2% of your followers your posts.
Now, there's very little anyone can do to change Facebook's mind so it starts showing page posts evenly in news feeds.
But to ensure you build engagement back up, you need to be posting content frequently (multiple times each week), reviewing analytics to see which content has the best engagement, and running post boosts to get that message out there.
If you don't have time to do all that, we can do it for you, with customised social media curation and scheduling services. We can simply prepare your monthly calendar... Or we can take the next steps and put all of your foundation posts together for you and schedule them for posting.
You just let us know what you need!
6. Marketing team extension
One of the toughest things about working with a consultant is often your relationship is on a project-by project basis.
You might work together to build a website, then not talk for a while. You might touch base again to get some ad campaigns done... then not talk for a while again.
This inconsistent relationship means a) the agency can never truly get to know your business b) you're not approaching marketing strategically c) no one is updating your approach based on your results, because it's not the responsibility of any one person. All of this equates to poor return on investment.
We understand hiring an inhouse marketing manager can cost a lot, so we offer an alternative -- make our team, your team.
We work with businesses on a monthly basis as an extension of your team. Each month we have an agreed amount of time to firstly assess the effectiveness of the last marketing tactics, and secondly, to refine or roll out new tactics to enhance results and improve ROI.
The secret to success here is we are truly invested in your business and we maintain a consistent relationship and an interest in your progress.
Think of it like hiring a marketing professional part-time, but you pay less for a much more qualified and experienced team mate.
Packages are customisable and negotiable, so get in touch -- let's chat about how we can extend your team and introduce the marketing arm you've always needed.
Want to see our current marketing specials?
For real estate agents
Looking for a little assistance when it comes to marketing a particular property?