Marketing foundations packages -- current specials

As digital technology takes over, business is moving faster-and-faster, and it's not unusual to find yourself way too busy to spend time on the marketing foundations that can help secure the future of your brand and support growth.

The good news is, we can take care of all those time-consuming marketing foundations for you! Get in touch to talk about your specific needs, or check out our marketing foundations packages below for inspiration!

Find out why we chose these marketing channels as our foundations!

1. Content Essentials

What you get:

  • 3 simple yet unique blogs per month up to 800 words (why a blog is a must-have)
  • In your voice
  • Optimised for search engines
  • Basic content/topic research*
  • Keyword research (for search engines)
  • 1 round basic changes

*These articles will be written on practical topics that require minimal research

How does it work?

After getting to know you, showing you different samples and working with you to identify 'your voice', each month, you give us 3 topics (or we make suggestions) for articles.

We undertake initial research into the topics to see if your competitors have covered the area, and which companies are ranking page one in search engine results for each topic.

Informed by the keyword research, we refine the topic area and then draft the articles. Based on your feedback, we refine the articles and provide them to you to publish.

Don't feel like an article one month? Swap it out for podcast script, video script or simple infographic.  

Click here to talk to us about this package

2. Content Extra

What you get:

  • 2 more complex yet completely unique articles or mini-thought pieces per month
  • In your voice
  • Optimised for search engines
  • Keyword research (for search engines)
  • 1 round basic changes
  • Up to one hour of research/interview per article*

*These articles are written on more complex topics that will require some research or an interview

How does it work?

Similar to our Content Essentials package, we work to get to know you and your voice.

Each month, we conduct research to find content gaps your company might exploit to increase visits to your website/leads by producing new content. We suggest these areas as topics for your monthly articles.

With your approval, we undertake keyword research to refine the topic, and then we spend up to an hour either researching the topic itself or interviewing a subject matter expert.

We draft the articles, provide them to you for one round of basic refinements and then we provide to you ready for publishing.

This option is more strategic than our Content Essentials and is designed to produce more highly engaging content and create thought leaders and influencers.

Click here to talk to us about this package 

3. Content plus

What you get:

  • 2 completely unique blogs per month up to 1,000 words
  • Articles in your voice and optimised for search engines with keyword research
  • 1 round basic changes to articles
  • Up to one hour of research/interview per article
  • One electronic newsletter per month~ created and sent

~Inc. links to the 2 articles, Director/CEO intro, one product/service feature or one staff feature, Mailchimp, up to 2,000 contacts.

How does it work?

The package kicks off with similar articles to our Content Essentials package.

After completing your blogs each month, we set to work putting together an email newsletter for your database, using Mailchimp.

We'll draft simple introductions, product features or a staff feature, all of which will link back to various pages on your website.

Once you approve everything, we'll send it for you, and even show you how to use the data to  determine how many people you are connecting with. We'll also use the data to improve your results over time.

Click here to talk to us about this package

4. Content Curate and Create -- Basics

What you get:

  • Development of a simple monthly content plan for up to 1 channel + your website (eg Facebook and website), including up to 3 posts per week
  • 2 unique blogs per month, optimised, key word research completed
  • One newsletter per month, created and sent!~
  • Social media posts as per content plan created and scheduled
  • Simple monthly performance report

~Inc. links to the 2 articles, Director/CEO intro, one product/service feature or one staff feature, Mailchimp, up to 2,000 contacts.

How does it work?

In addition to our Content Extra package, we'll also take care of your basic social media needs.

We'll create a monthly content editorial plan, featuring suggestions for up to 3 posts per week on one channel, like Facebook, and your website. 

Once you approve the plan, we'll create the posts and schedule them in for publishing through the month.

At the end of the month, we'll let you know how you did, with a simple, graphic-based performance report.

Click here to talk to us about this package

5. Content Curate and Create -- Comprehensive

What you get:

  • Development of monthly content plan for up to 2 channels + your website including one post per day for one channel (approx 3 posts per week for channel 2)
  • 4 unique blogs per month, optimised, key word research completed (one per week avg.)
  • One newsletter per month, tweaked for two different target audiences, created and sent!~
  • Social media posts as per content plan created and scheduled
  • One Facebook ad boost or ad per week (boost/ad cost additional and your choice -- at-cost, no margin -- we recommend $20pw to start)
  • Monthly performance report with recommendations

~Inc. links to the 2 articles, Director/CEO intro, one product/service feature or staff feature, Mailchimp, up to 2,000 contacts.

How does it work?

This takes our Basic Package up a few notches, covering all your marketing foundations so you don't have to worry about them at all. The Comprehensive Package includes content planning up to three channels (for example, website, Facebook, Instagram), with posts on socials every day.

Blogs increase to four per month, which provides you unique, original content to share approximately once per week -- a big advantage for search engine ranking. 

Newsletters become more targeted with adjusted content for two unique audiences, for example, buyers and sellers, or you can even split it by age or other demographics.

Facebook is now very much 'pay to play' for business. We introduce Facebook boosts once per week to enable greater social engagement. Alternatively, Facebook ads allow a more goal-orientated approach to your social marketing spend and can produce a specific desired outcome, like website traffic. 

Each month our performance reports include recommendations for future improvement -- even outside of the marketing channels we facilitate for you.

Click here to talk to us about this package

6. Essentials: performance reports

What you get:

  • One monthly report on your website and socials performance (and how one affects the other) using Google Analytics, Facebook Insights and any other platforms you access.
  • Included in the report are suggestions for optimising your performance for better results. 

How does it work?

The best way to improve your marketing ROI is to benchmark performance when you start an activity, evaluate progress each month and then refine your tactics using the results.

We'll help you get started by preparing your simple performance reports each month using data from your website and socials, and providing them to you with a list of suggestions for optimising your approach. 

Click here to talk to us about this package

7. Consultation and marketing strategy development

What you get:

  • Dedicated hours of consultation and evaluation to help you plan your marketing and its roll out, measure its success and refine over time. Basically, you get a marketing director at a discount!

How does it work?

Sometimes what any business owner really needs is someone to talk to -- someone to bounce ideas off, get ideas from and to get strategic with.

Our specialists in strategic marketing can be on hand to be that person for you. Working within a dedicated time frame each month, we can take on a marketing director role in your business.

We'll meet with you (online or in person depending on location) and work together on areas like leadership communication, brand building and marketing, integrating your efforts so everything works together for improved results, analysis of current activities to find areas for improvement and generally just setting an achievable business marketing strategy that will help you meet your objectives.

We'll keep an eye on your performance and use data to evaluate your efforts to help inform ongoing planning.

Click here to talk to us about this package

8. Marketing team extension

What you get:

  • A customisable option to create your own package by mixing and matching services from above or not listed. 

How does it work?

We work with businesses on a monthly basis as an extension of your team. Each month we have an agreed amount of time to firstly assess the effectiveness of the last marketing tactics, and secondly, to refine or roll out new tactics to enhance results and improve ROI. You get a marketing team for a fraction of the cost of an inhouse or agency team. 

Click here to talk to us about this package

Why do it?

In most small businesses, every staff member wears multiple hats -- you might be a sales person who does a lot of admin and even plans the odd event, or a Director who also answers enquiries and sets up meetings.

Getting marketing right means being able to focus on it -- but we know you just don't have the time! We have created various product packages, in various price ranges that empower you to start better managing your marketing foundations so your campaigns are much more effective and your business brand flourishes in the future.

And the best part?

We've compared our fees to how much even a part-time marketing coordinator would cost your business -- and you're saving thousands per year for more experienced marketing experts with Sale Ezy's packages!

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