Every year, every website or business associated with the property industry publishes an article labelled 'predictions'.

And every year, those predictions centre around key figures -- figures related to the new year's interest rates, property prices, sales or auction completions.

When the new year rolls around, some of those predictions are correct. Many, however, are glaringly inaccurate, indicating to all of us, they were based on guess work at best.

Every good 'psychic' knows, the key to making 'accurate' projections is not to give figures, not to be too specific, but to take the information that is available, analyse it and produce a forecast based on what is already evident.

At Sale Ezy, we're not psychics, and honestly, we don't want to pretend we are. We're also not into guessing at numbers and key figures to try and grab a headline.

We are, however, a business in the property industry. So for us, even though psychic predictions and key figures are off the table, it is important we consider what trends might influence what we do, and what our users need over the next 12 months.

So... what do we see influencing property, the market and the industry in 2020?

1. More media mayhem

In case you missed it, this year, last year and every year for as long as we remember, newspapers and other media outlets have published headline after headline related to the property industry.

First prices are going up. Then prices are going down. Demand is going up. Demand is going down. The market is crashing. The market is booming. It's a catastrophe. It's a miracle.

Obviously a range of external forces have an influence on the property market and how it fluctuates and performs.

But after reading a handful of completely contradictory headlines in one day, at some point we have to ask: how much of what the papers say is already happening when they print a headline, and how much of what they print happens because they chose to print that particular headline?

Media can influence how people think and feel, it can sway sentiment and it can build hysteria. With this in mind, media has a lot of power when it comes to the property industry.

Next year, expect more of the same -- headlines across various media that tell opposing stories, consumers being influenced by whichever outlet they read, and the market influenced accordingly.

As a buyer or seller, always remember to read widely and get insights and perspectives from as many sources as you can.

2. More real estate technology

Something very interesting has been happening in the property industry over the last six-to-12 months.

Namely, agents have been hit with email after email from various proptech start ups with innovative products and platforms, that are looking for investors.

The AFR has forecast investment in proptech in Australia next year will reach around $20 billion.

With that in mind, in 2020, keep an eye out for agents who are using new products and platforms to enhance your buying or selling experience and improve your results.

While they will absolutely be using new tools internally, where you can't see their positive impact on your outcome, it is likely you will also be interacting with agents using new online tools that improve transparency, communication and sales momentum.

3. More options for sell your own

Being an online sales company that can be used both by property owners and agents, a big part of our job is to keep our eye on products and platforms that improve and streamline the sales experience.

What we've noticed over the last six months or more, is that more property owners -- as part of their research process -- are looking into 'sell your own' options.

While most property owners still like to work with an agent, many are now selecting platforms that help facilitate a vendor sale, without an agent, so they can avoid commissions and retain control of the process.

After seeing several 'sell your own' platforms experience growth in 2019, we are inclined to think more property owners will not only research, but find trust in these platforms, especially based on peer review from previous sellers. As a result, we will start to see more platforms of this nature available.

4. More demand, less stock

Right now, one of the toughest activities for agents is not selling properties -- it's finding properties to sell in the first place!

Listings are down, and more agents are competing for fewer of them.

What that also means is that more buyers are also competing for less properties that meet their criteria.

With the market still coming off the back off a massive boom first, and then a challenging 12 to 18 months to follow; rebuilding stability, including demand, might take a little more time, and we may continue to see lower listing volumes into 2020.

5. More first home buyers

One of the positives of the tougher market, as reported by Core Logic, is that first home owner participation has increased -- for the first time since 2012 first home buyers made up the largest portion of national owner occupier mortgage activity.

In 2020, it won't be surprising if this trend continues.

As part of this year's election promises, both major parties equally vowed to establish a new initiative that would provide limited loan guarantees for first home owners, enabling purchase with just a 5% deposit.

Coming through on their promise, in January 2020, the Liberal Coalition will begin rolling out this incentive, initially, with 10,000 first home owners due to be recipients.

With the market somewhat more accessible and initiatives like these to hit the industry, first home buyers will have their best shot in several years at

owning their slice of Australia.

After a few years of undulation and uncertainty, 2020 is shaping up to be a solid year in real estate, and our friendly support partners are here to help you with your buying or selling needs. Reach out to a support partner to find out more about Sale Ezy and how it works.